How To Engineer Luck Read time: 6 minutes Hey, welcome back. Last week, we talked about why you need a personal brand in 2026. You can read that (and all past issues, here) People call me lucky all the time. Lucky that Heights took off. Lucky that the crowdfund went well. Lucky that the Formula 1 partnership happened. Lucky that the podcast grew. They're not wrong. I am lucky. But luck isn't what they think it is. This week I was lucky enough to spend the week on Necker Island in the...
10 days ago • 8 min read
If You Don't Have A Personal Brand In 2026, Why Not? Read time: 6 minutes Hey, welcome back. Last week, we talked about information being free because keeping you paralysed is the product. You can read that (and all past issues, here) It's 2026. If you don't have a personal brand by now, I need to ask you something. Why not? Not judgment. Genuine question. What's stopping you? The Excuse I Hear Most "I don't have time." You have time to scroll. Time to consume. Time to watch what everyone...
17 days ago • 7 min read
Information Is Free Because Keeping You Paralysed Is The Product Read time: 6 minutes Hey, welcome back. Last week, we talked about the best investment I've ever made turning 40. You can read that (and all past issues, here). Information is free now. All of it. Every framework. Every strategy. Every playbook. You can learn anything. Build anything. Become anything. Just search for it. So why isn't everyone winning? Because saturating your cognition and preventing you from taking action is the...
24 days ago • 6 min read
Turning 40: The Best Investment I Ever Made Was In My Own Health Hey, welcome back. This week, it’s personal. I'm going to share what I did to 'get healthy', briefly explain my efforts and failures, introduce you to my personal health dashboard on Claude and show you to how make your own one - I'll keep it all surface level to protect your time, but if you want to learn more, reply and let me know what about. On Saturday, I turn 40 and I'm celebrating with 35 friends (I did invite 40 but 35...
about 1 month ago • 7 min read
Don't Forget to Imagine The Best Case Scenario Too Read time: 6 minutes Hey, welcome back. Last week, we talked about putting our feet up. You can read that (and all past issues, here). Some days I spend more time imagining disaster than I do building anything useful. Most days, actually. More often than I'd like to admit. The pitch failing. The partnership falling through. The product launch bombing. The funding running out. The whole thing collapsing. I can spend an hour running these...
about 1 month ago • 6 min read
I'm Putting My Feet Up Read time: 6 minutes Hey, welcome back. Last week, we talked about automating what people hate and charging for it. You can read that (and all past issues, here). I'm officially on doctor's orders to put my feet up. An innocent playtime at Center Parcs in the pool with my 4 year old, stubbed toe, infection, antibiotics not working, emergency toe surgery - you know, that old chestnut lol. The doctor was clear: rest. Elevate. Stop moving around so much. Let it heal. Also,...
about 2 months ago • 7 min read
Automate What People Hate, And Charge For It. Read time: 6 minutes Hey, welcome back. Last week, I talked about why fixing boring problems beat every exciting opportunity I chased. You can read that (and all past issues, here). Before we dive into the letter. It's been a wild week. Flew to the Cotswolds to sign a deal making Heights the official team provider for Alpine Formula 1. Then straight onto a plane to Munich to scope out potential European expansion. Busy doesn't quite cover it. But...
about 2 months ago • 5 min read
Why Fixing Boring Problems Beat Every Exciting Opportunity I Chased Read time: 6 minutes Hey, welcome back. Last week, we talked about the only energy that can't be faked. You can read that (and all past issues, here). I read a tweet from Alex Hormozi this week that made me think about every failed business I've watched die. I want to talk about this because I lived the opposite. And it nearly destroyed everything. When Winning Felt Like Losing Grabble was my first startup. A mobile shopping...
about 2 months ago • 5 min read
The Only Energy That Can't Be Faked Read time: 6 minutes Hey, welcome back. Last week, we talked about the 100-year-old productivity hack that still works. You can read that (and all past issues, here). Last night I was out late at an event, went to sleep later than I'd like, got woken up by my 4 year old at 2am with night terrors needing cuddles, then woke up at 6am for a business breakfast in Mayfair that was at one of those places you dont believe still exists that tells you suit, tie and...
2 months ago • 7 min read